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Oakmont Digital UK
Optician websites · from £179 · draft before payment

Optician websites
that keep the waiting room full.

An independent practice wins on service: the time taken, the frames nobody else stocks, the eye tests that are not rushed. A chain can outspend you on advertising, but it cannot out-local you online. We build practice websites from £179, and you see yours before paying.

Get my free draft WhatsApp the practice details

Draft within 2 working days. Answers to messages inside 4 working hours. No payment until the draft is approved.

The problem

The chains own the first screen. You own the service.

When someone new to the area looks for an optician, the big names arrive first with booking systems and brand budgets. The independent's case is stronger and usually invisible.

The familiar story:

  • Your practice has decades of local trust and a website that looks older than the fitting room carpet.
  • Patients who moved away from your high street still travel back for you. New residents, ten minutes away, never find out you exist.
  • The booking journey matters. If it is easier to book with a chain app than to ring you, some people will not ring.
  • Your frame ranges and lenses are the difference between you and them, and there is nowhere online that says so.

A clear, quick practice site costs £179 once. Against one retained patient a year, it is paid for several times over.

What goes on it

What an optician's website needs to do

Built around how people choose a practice: near, trusted, easy to book.

  • Eye tests, made easy to arrange

    Opening hours, how to book, what to bring. On Advanced, a booking system for appointment times rather than a phone queue.

  • Your frames, shown properly

    The ranges you actually stock, from budget to designer, in photos that load fast. Patients choose an optician partly on whether they will like the frames.

  • Where you are and when

    The address, parking, the bus that stops outside, late nights. Half of choosing a local practice is convenience, so it belongs on the first screen.

  • Regulated, stated plainly

    Your registration details exactly as they stand, and no clinical claims of any kind. We keep the wording careful, because your registration deserves careful wording.

Practice pricing

Two fixed packs for small practices

The same prices every business pays us, from the one person practice upwards. Approved draft first, payment after.

Best Value

Basic

£179

Save £73Most people pay in full

Or £21 a month across 12 months. From year two, £50 a year.

Live in 3 working days

Includes:

  • Two pages for the essentials
  • Written with you, for your practice
  • An enquiry form to the practice inbox
  • Your domain and hosting for the year
  • Fast even on older phones
Start Basic (£179)

Draft first. Payment only if you want it.

Advanced

£469

Save £155Most people pay in full

Or £52 a month across 12 months. From year two, £50 a year.

Live in 7 working days

Includes:

  • Everything in Basic
  • Up to 10 pages: services, lenses, contact lenses
  • An appointment booking system
  • Google Business Profile setup assist
  • Business email on your domain (receive only)
Start Advanced (£469)

Draft first. Payment only if you want it.

Monthly payments suit new practices: the details are on this page. We take on 5 builds a week across everything we do.

Practice visibility work is separate and optional: Local SEO from £247 a month.

Proof, honestly

Honest about what we have and have not built

We have not built for an optician yet. Rather than show you a dental or legal site and imply otherwise, here is how a real customer describes working with us, and the record we hold on delivery.

A customer's recommendation, exactly as posted:

“Excellent communication throughout! The website is top notch,really happy with it and would definitely recommend.many thanks oakmont digital”
Dominic Diclemente
Recommendation on Facebook
  • 150+ websites delivered
  • 100% on-time delivery
  • 4.9 stars client rating
Straight answers

Asked by practice owners

Can the site take eye test bookings?

On Advanced, yes, with a proper appointment booking system so patients choose a time without ringing. On Basic the two pages carry your hours, your number and the enquiry form, which for many practices is enough to start. You can move up later, and many do once the site is earning its keep.

We're regulated by the GOC. Does that change anything?

It changes the wording, not the price. Registrations go on exactly as you hold them, we make no clinical claims and no promises about outcomes, and you approve every word before launch. Careful is simply how the page gets written for a healthcare business.

Do you know what dispensing opticians actually sell?

We know enough to know you will correct us, and the process expects it. The words come from your details and your answers, you get a revision round, and nothing publishes until you have read it. Practices usually find their draft reads like them because it came from them.

Will the site connect to our practice management software?

Honest answer: not in these packs. The booking system on Advanced manages appointment slots itself, and the form reaches you by email and WhatsApp. If you need clinical software integration, that is outside what we sell, and we would rather tell you now than discover it together later.

How does an independent compete with the big chains online?

Not on budget, on locality and clarity. The chains' sites are national and generic. Yours names the town, the parking, the frame ranges, the people. For the searches that start nearby, specific beats big more often than the chains would like.

What about contact lens and sunglasses pages?

They fit naturally in the £469 Advanced pack, which has room for up to 10 pages. Basic covers the essentials in two pages and can be upgraded when the practice is ready, with nothing rebuilt from scratch.

Start with the free draft

Send the practice name and what makes it yours. We reply inside 4 working hours and the draft follows inside 2 working days. Approve it or not, it costs nothing.

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